Corporate communication on social media: A case study before and during pandemic COVID-19

J Mušanović, J Dorčić, M Gregorić - Corporate Communications: An …, 2023 - emerald.com
Purpose The purpose of this study is to examine how hotel brands communicate on social
media before and during the pandemic coronavirus disease 2019 (COVID-19) in relation to …

Research on the influencing mechanism via which security perception of personal information affects tourist happiness: A moderated mediation model

K Zhang, X Chen - Sustainability, 2022 - mdpi.com
Due to the continuous advancement of smart tourism and the improvement of tourists'
security perception of personal information (SPPI), SPPI has become an important factor …

[PDF][PDF] Wykorzystanie mediów społecznościowych w komunikacji marketingowej przez małe przedsiębiorstwa

M Gorzelany-Dziadkowiec, K Firlej - Przedsiębiorczość-Edukacja, 2021 - bibliotekanauki.pl
Celem niniejszego opracowania jest analiza wykorzystania mediów społecznościowych w
komunikacji marketingowej przez małe przedsiębiorstwa. Dla zrealizowania celu dokonano …

SOCIAL MEDIA IN HOTEL INDUSTRY: PERSPECTIVE OF CROATIAN HOTELS

T Ćurlin - Proceedings of FEB Zagreb International Odyssey …, 2022 - search.proquest.com
Social media platforms have become strong marketing drivers for different business sectors,
and their influence is significant in sales and service industries such as hospitality, tourism …