Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …

The online food delivery (OFD) industry has experienced significant growth and
transformation, enabling businesses to operate in a dual-channel manner and diversify their …

This research aims to study the factors influencing customer retention of E-Marketplace
businesses by applying the SOR theory and the mediating effect by examining the …

The objectives of this study were (1) to study the factors in marketing content infographics
that influence the decision of Gen Y to use the food delivery service;(2) to critically analyze …

This study focus on the use and uptake of mobile food delivery apps in Malaysia. With the
rising trend of utilizing mobile apps to order meals, it is critical to identify the elements that …