How preexisting beliefs and message involvement drive charitable donations: an integrated model
E Van Steenburg, N Spears - European Journal of Marketing, 2021 - emerald.com
Purpose The purpose of this paper is to investigate how individuals respond to messages
asking for donations in broadcast advertising. It does so by considering both preexisting …
asking for donations in broadcast advertising. It does so by considering both preexisting …
[HTML][HTML] Donations or statutory funding? Exploring the funding of historical childhood sexual abuse support services in England and Wales
K Hughes - Voluntary Sector Review, 2024 - bristoluniversitypressdigital.com
The voluntary sector provides specialist services to survivors of childhood sexual abuse
(CSA) though little research exists on how these organisations are funded. This research …
(CSA) though little research exists on how these organisations are funded. This research …
Spoilt for choice?: Understanding how donors choose which charities to support
Whilst an established body of nonprofit marketing research addresses what drives donors to
give to charity in general terms, far less is known about how donors choose which charities …
give to charity in general terms, far less is known about how donors choose which charities …