Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic
discourse. This is despite ongoing contests over definitions and the lack of a clear …

Adolescents face exceptional challenges and opportunities that may have a lifelong impact
on their consumption and personal and societal well‐being. Parents, community members …

This special issue includes state-of-the-art papers that leverage various theories from
evolutionary psychology (EP) to shed light on important consumption-related phenomena …

Engaging consumers in prosocial practices can increase their favorable responses toward a
company. We suggest that cuteness cues of a third party (ie, neither beneficiary nor …

Previous research has found that for men, activating a mating motive increases luxury
consumption as a way to attract a romantic partner. However, little is known about the role of …

Green consumption is associated with femininity. This green‐feminine stereotype has been
accused of deterring men from buying green products to protect their gender identity. Here …

Purpose Cute products have found market success. The literature has identified various
factors of cuteness, but the effect of size is under-addressed. This study aims to investigate …

Engaging consumers in a firm's prosocial initiatives can generate favorable responses. As
such, cause-related marketing (CRM) advertisements typically employ various content and …

Marketers often use images to promote their products. For example, an advertisement for
kitchen tools might display the tools alongside various ingredients, or an advertisement for a …

Many consumers are caregivers and, as part of caregiving, frequently make food choices for
their dependents. This research examines how food choices made for children influence the …