The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …

Digital marketing for B2B organizations: structured literature review and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been
slow to adopt these practices. These firms' characteristics and ways of working mean that …

Purpose This paper aims to examine small business' participation in digital marketing and to
integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) …

This paper explores the implicit assumption in the growing body of literature that social
media usage is fundamentally different in business-to-business (B2B) companies than in the …

Despite the importance of institutional factors in adopting new technologies, the role of these
drivers in the use of social media technology (SMT) to strengthen customer relationship …

The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …

Digital transformation, driven by technological advances and changing customer
requirements, is stimulating the use of digital marketing. 11% of Swiss organizations regard …