Purpose The use of social media is becoming increasingly important for entrepreneurial
marketing as a way to gain psychological empowerment through female entrepreneurship …

Purpose In an era where companies shift a part of their marketing budget to support their
social media presence, very little is known about the antecedents and effects of participant …

Engagement on social networks is a complex concept, in which many interconnected,
difficult-to-assess components interact. It is precisely this complexity which motivated this …

One of the most important things that managers need is feedback from customers about the
quality of the products and services their firms offer. Getting feedback from customers is now …

Advanced analytics benefits lean manufacturing by upgrading the scheduling problems into
operational strategic tools that help minimize non-value-adding activities. Considering …

The rise of the Internet has enabled the consumers to share their brand related emotion in
social media brand communities. Members of brand communities frequently use the …

The significance of sentiment analysis lies in its ability to identify key areas of customer
satisfaction and dissatisfaction, revealing patterns that can guide enhancements in airline …

Airports are essential to the global economy, providing significant revenue and driving
regional growth. In order to remain competitive and achieve sustainable development …

A common means of transportation in our everyday lives is air travel. As a result, it's no
surprise that more and more customers are posting their airline reviews online. However, in …

This study investigates the effects of social media marketing efforts (SMME) on smartphone
brand identification, attachment, association, and willingness to pay premium prices. A …