In today’ s post-modern era, brands significantly play an important role in consumer
behaviour. This paper aimed at examining how brand trust, brand familiarity and brand …

Purpose Marketing and branding literature has provided important insights into the context,
environment and individual factors that shape customer brand experience. However, a …

While trust in different types of automated vehicles has been a major focus for researchers
and vehicle manufacturers, few studies have explored how people trust automated vehicles …

This study aims to review the correlation of green perceived value and green brand attribute
on green awareness with supporting moderation of customer's demographic. The review …

Brand loyalty is one of the most essential component that incumbent company to retain their
customers, particularly in order to win the market share. The main reason is that incumbent …

Branded apps offer both an essential tool for businesses and consumers to interact in real-
time and share marketing messages as well as an innovative approach to business that …

The main purpose of this study was to investigate the relationship between human capital
and service delivery with public service effectiveness and efficiency of Malaysian …

The value of products to get products from the money they spend to get benefits on the
brand of a product or service, after that having a lifestyle that is more than the beginning …

The study examines the applicability of Khan and Rahman's (2017) hotel brand experience
scale to the hotel context of Zimbabwe. The study employed a cross-sectional design to …

Branded apps are not only an important platform for enterprises and customers to have real-
time interactions and communicate marketing messages, but also a new business model …