Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

In today's technology driven world, social networking sites have become an avenue where
retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011 …

Purpose–The purpose of this paper is to investigate why small-and medium-sized
enterprises (SMEs) are using social media and how they should measure its return on …

Twitter, the popular microblogging site, has received increasing attention as a unique
communication tool that facilitates electronic word-of-mouth (eWOM). To gain greater insight …

The advent of social commerce has resulted in a new business model for e-commerce.
Although studies on this business model have increased over time, they have paid less …

This study aims to build on the understanding of social commerce in the emerging markets
and how it influences online community engagement. The conceptual model was proposed …

The purpose of this research is to investigate the status and the evolution of the scientific
studies on the applications of social media in the business. The present research is an …

This research investigates the behavioral effects of firms' online activeness in influencing
customer engagement in word-of-mouth communications. Using a large-scale field dataset …

As social media tools become more popular at all levels of government, more research is
needed to determine how the platforms can be used to create meaningful citizen …

Social media brand communities (SMBCs) provide firms with a potential tool to develop
brand relationships. The goal of this study is to understand the value of an SMBC to that …