Customer co-creation value has become a widely used term to describe an active, creative,
and social collaboration process between producers and customers, in order to help …

Recent marketing frameworks suggest that patients are important resources for co-creating
health value together with healthcare service providers. As a result, patient engagement in …

The purpose of this study was to identify the informational determinants of persuasive
managerial responses to negative e-WOM, when recipients accept managerial response …

Looking at the changing landscape of Indian telecom sector due to the fierce competition
and price war, there is need to reconsider and prioritise the current service standards to …

This study investigates the influence for intrinsic and extrinsic motives on
customersparticipation in value co-creation activities (CPVCA), beside examining the direct …

The incorporation of customer relationships in marketing has triggered the paradigm shift
from'managing relationships' to'joint venturing'with customers. Thus, in the service sectors …

The objective of this work is to advance a model that explains the process of automation in
the search for co-creating value within a healthcare supply chain. Automation is a …

Changes in urban travel behaviour, customer perception of car ownership, and government
policies support the rise of mobility services. Car manufacturing firms have joined this new …

Il tema della co-creazione è stato ampiamente studiato e la partecipazione attiva dei clienti
sta crescendo sempre più, soprattutto nel contesto dei servizi. Nonostante l'importanza …

Purpose: In line with the effect of international competition and the maturing of customer
demands, hotels face the challenges of managing their resources and remaining …