Social norms, as a topic of inquiry, has garnered a lot of attention from a variety of
perspectives in recent years. Because of the rapidly-growing interest in social norms from …

This chapter reviews energy communication, an emerging subfield of communication
studies that examines the role of energy in society, and argues that it is dominated by a crisis …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Media Marathoning: Immersions in Morality is a scholarly study of the intense relationship
between reader and story world, analyzing the way audiences become absorbed in a fictive …

The scope of visual attention changes dynamically over time. Although previous research
has reported conditions that suppress peripheral visual processing, no prior work has …

Understanding the role of morally ambiguous characters such as anti-heroes in
entertainment experiences has become a central concern for media researchers. Some …

Many characters in entertainment content behave in morally questionable ways at least
some of the time. However, the negative effects of those behaviors on individuals' judgments …

Media influence people's perceptions of reality broadly and of technology in particular.
Robot villains and heroes—from Ultron to Wall-E—have been shown to serve a specific …

Character morality is an integral variable within disposition theories. Zillmann proposed that
moral judgments of characters result from a viewer monitoring and approving/disapproving …