Purpose The surging entrance of new mobile payment merchants into the growing market
has prompted the need for an in-depth understanding of loyalty formation to retain …

Metaverse banking service is the transformation from online banking to a metaverse
environment that allows customers to access banking services and interact with …

Following the rapid proliferation of mobile devices and the phenomenal advancements in
mobile commerce, mobile advertising has since overtaken traditional advertising and seized …

Big data and predictive analytics (BDPA) techniques have been deployed in several areas
of research to enhance individuals' quality of living and business performance. The …

Purpose: The aim of this study is to investigate the impact of e-review on iGen's propensity to
purchase online. Especially, it can be better understood by dissecting the relationship …

Purpose Under the pressure of dynamic business environments, firms in the banking and
finance industry are gradually embracing Fintech, such as robo-advisors, as part of their …

Over the recent years, blockchain, a digitalization phenomenon, has leveraged its superior
features to remodel the relationships of logistics partners. This cutting-edge technology has …

Purpose: This study examines the process formation of customer loyalty and customer value
co-creation towards AI chatbots by exploring the successive effects of perceived value …

Purpose The main aim of this study is to examine the effect of virtual store atmospheric
factors on impulsive purchasing in the metaverse context. Design/methodology/approach …

While e-commerce emphasizes platform-based trust and security, social media platforms are
not liable for users' posts and comments during social commerce (s-commerce) activities …