Anthropomorphic figures of nonhuman animals are omnipresent in various forms of mass
media (eg, movies, books, and advertising). The depiction of companion and wild animals …

Brand characters are ubiquitous in marketing. Previous studies establish their relevance in
advertising. Surprisingly, little research exists on how to build and sustain brand characters …

Purpose–The purpose of this paper is to investigate the reasons that tourists capture images
of their trips on cameras or camcorders. Design/methodology/approach–Over a period of …

Not long ago, Compare the Market, a UK-based online aggregator of car insurance quotes,
had little distinctive presence in the marketplace. Yet the company's fortunes have been …

Despite recent developments in the field of human–animal studies and a surge of growth in
scholarship in this area, organisational theory has been accused of facilitating the “virtual …

How consumers relate to possessions and consumption goods, and pursue identity goals
through spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization …

This book explores how animal harm and objectification are depicted in the fifty-six Walt
Disney Animation Studios (hereafter: WDAS) films from 1937–2016, beginning with Snow …

This is an update of a 2010 paper we published on anthropomorphic consumer perception
of brands and marketer attempts to humanize brands through packaging. Since that time a …

Performance of indigenous culture at culture parks for tourism is traditionally viewed from a
modernist ontological perspective as exploitative and from a managerial perspective as the …

Reconsumption refers to the act of rereading books, rewatching movies, revisiting places
and re-experiencing hedonic experiences more generally. In a retrospective consumer …