Some logistic companies faced a lot of competition. The firms need to applying specific
approach to exist and competitive advantage through specific brand. Yet, few research has …

Word-of-mouth (WOM) has been recognized as one of the most influential forms of
information transmission. Advances in information technology and the emergence of online …

Purpose Building on stimulus organism response theory, the current study examines the
influence of channel integration quality dimensions (channel service configuration and …

This study explores the effect of perceived risk PR and perceived affective and cognitive
trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most …

This study analyzes the influence of electronic word of mouth (eWOM) on Instagram on
cosmetics purchase intention to identify whether eWOM credibility and quality directly and …

Purpose Building on stimulus organism response theory, the current study examines the
influence of pickup service quality of buy online, pickup in-store (BOPIS) service on the …

Purpose This research investigates the antecedents of positive and negative electronic word-
of-mouth (eWOM) propensity, as well as the impact of eWOM propensity on the intention to …

This study's goal is to investigate the impact of green marketing, service quality, and brand
reputation on brand trust and purchase decisions within the electronics, apparel, and …

Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

This research explores the role of service innovation, quality of information systems, and
trust-based privacy protection in building customer loyalty. Based on information systems …