Customers often evaluate products at brick-and-mortar stores to identify their “best-fit”
product but buy it for a lower price at a competing online retailer. This free-riding behavior by …

Pricing managers at online retailers face a unique challenge. They must decide on real-time
prices for a large number of products with incomplete demand information. The manager …

With a posterior price matching (PM) policy, a seller guarantees to reimburse the price
difference to a consumer who buys a product before the seller marks it down. Such a policy …

Price-matching refund policies, or offers by firms to match competitor's prices, are common in
both consumer and industrial marketing. Much of the previous theoretical work in economics …

In this paper, we develop a duopoly game using the Hotelling model, in which customers are
uniformly distributed along the Hotelling line, and a brick-and-mortar retailer who sits on the …

Multichannel retailing has created several new strategic choices for retailers. With respect to
pricing, an important decision is whether to offer a “self-matching policy,” which allows a …

One of the largest uncertainties in modelling the impacts of autonomous vehicles in future is
whether they will be owned or used as automated ride (hailing) services. This paper …

Price-matching guarantees are widely used in consumer and industrial markets. Previous
studies argue that they are a marketing tactic that facilitates implicit price collusion. This is …

Many retailers offer a price-matching guarantee that promises to pay consumers the
difference if they find a lower price elsewhere. This article proposes that the effectiveness of …

The present study develops and tests a conceptual model of consumer response to different
types of price-matching characteristics (ie, refund depth, length, and scope) across …