Large language models (LLMs), such as OpenAI's GPT-4, Google's Bard or Meta's LLaMa,
have created unprecedented opportunities for analysing and generating language data on a …

Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …

This work examines the determinants of the success of influencer marketing on the youth-
focused TikTok, the fastest growing social network. It analyses the effects of influencers' …

Influencer marketing initiatives require firms to select and incentivize online influencers to
engage their followers on social media in an attempt to promote the firms' offerings …

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …

If large language models like GPT-3 preferably produce a particular point of view, they may
influence people's opinions on an unknown scale. This study investigates whether a …

Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …

The purpose of this research is to understand the main factors that determine users'
continuance intention to use social mobile Apps, considering two utilitarian (ie, perceived …

This research aims to investigate tourists' sustainable consumption values and choice
behaviour regarding green products in Europe by integrating the Theory of planned …