Social media and innovation: A systematic literature review and future research directions
Social media are privileged vehicles to generate rich data created with unprecedented multi-
faceted insights to drive faster ideation and commercialisation of client-centric innovations …
faceted insights to drive faster ideation and commercialisation of client-centric innovations …
[HTML][HTML] Influence of self-perceived creativity and social media use in predicting E-entrepreneurial intention
F Abdelfattah, H Al Halbusi, RM Al-Brwani - International Journal of …, 2022 - Elsevier
Entrepreneurship has gained widespread attention in the 21st century. This study aims to
examine the direct effect of self-perceived creativity on e-entrepreneurship intention and the …
examine the direct effect of self-perceived creativity on e-entrepreneurship intention and the …
The many faces of social media in business and economics research: Taking stock of the literature and looking into the future
A Tumasjan - Journal of economic surveys, 2024 - Wiley Online Library
Since their inception more than 15 years ago, social media have become a vibrant research
topic in business and economics research. This article presents an integrative literature …
topic in business and economics research. This article presents an integrative literature …
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
JM Alcántara-Pilar, ME Rodriguez-López… - Journal of Retailing and …, 2024 - Elsevier
In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
[HTML][HTML] Exploring the consequence of social media usage on firm performance
This study aims to identify the consequence of social media usage on firm performance. To
this end, it proposes a conceptual map that shows promising linkages between the maturity …
this end, it proposes a conceptual map that shows promising linkages between the maturity …
The role of entrepreneurial thinking mediated by social media on the sustainability of small and medium-sized enterprises in Iran
This study lends new insights into the hitherto-unexplored relationship between
entrepreneurial thinking and the sustainability of small and medium-sized enterprises …
entrepreneurial thinking and the sustainability of small and medium-sized enterprises …
Service quality in social media communication of NPOs: The moderating effect of channel choice
Social media communication is attractive for non-profit organizations (NPOs); however, the
channels of social media are not homogeneous; a factor not sufficiently considered by …
channels of social media are not homogeneous; a factor not sufficiently considered by …
Governance of social media platforms: A literature review
AM Kumar, S Gupta - Pacific Asia Journal of the Association for …, 2023 - aisel.aisnet.org
Background: The proliferation of misinformation, fake news, and hate speech are some of
the significant challenges posed by social media platforms these days. Social Media …
the significant challenges posed by social media platforms these days. Social Media …
The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approach
Purpose Over the last few decades, microfinance industry is argued to have played a
constructive role in alleviating poverty level and providing the underprivileged with access to …
constructive role in alleviating poverty level and providing the underprivileged with access to …
Information technology governance in small and medium enterprises-a systematic mapping
Abstract Information Technology (IT) governance in small and medium-sized businesses is a
subject that still requires more effort. Many of the studies that deal with this subject refer to …
subject that still requires more effort. Many of the studies that deal with this subject refer to …