Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews

M Bilal, AA Almazroi - Electronic Commerce Research, 2023 - Springer
The problem of information overload in online review platforms has seriously hampered
many customers' ability to evaluate the quality of products or businesses when making …

Profiling reviewers' social network strength and predicting the “Helpfulness” of online customer reviews

M Bilal, M Marjani, IAT Hashem, N Malik… - Electronic Commerce …, 2021 - Elsevier
Online customer reviews have become a popular source of information that influences the
purchasing decisions of many prospective customers. However, the rapidly increasing …

User-centric AI: evaluating the usability of generative AI applications through user reviews on app stores

R Alabduljabbar - PeerJ Computer Science, 2024 - peerj.com
This article presents a usability evaluation and comparison of generative AI applications
through the analysis of user reviews from popular digital marketplaces, specifically Apple's …

Do Repeat Customers Effectively Attract New Customers? Reconsidering Customer Influence Value of Repeat Customers

S Shin, HH Shin, E Lee, Y Yhee - Journal of Hospitality & …, 2024 - journals.sagepub.com
In the hospitality industry, repeat customers are recognized for their significant contributions,
not just because they visit a business again but also because they generate strong word-of …

Understanding the Association between Star Ratings and Review Helpfulness: The Perspectives of Expectation Confirmation Theory and Negativity Bias

J Son, G Lee - 2023 - scholarspace.manoa.hawaii.edu
Consisting of textual, multimedia, and numerical information elements, online consumer
reviews (OCR) have been considered an essential information source of products for …

Are neutral sentiments worth considering when investigating online consumer reviews? Their relationship with review ratings

J Son, HK Lee, H Choi, OO Oh - 2022 - aisel.aisnet.org
Online consumer reviews (OCRs) play a significant role for firms to understand consumer
satisfaction. Prior research on OCRs has used sentiment analysis to identify and quantify …

The framing effect on purchase intention in hotel booking websites: The role of review breadth, numbers of review's recommendation and brand familiarity

YF Chen, XY Huang, BH Kuslina - 交大管理學報, 2023 - ir.lib.nycu.edu.tw
This study investigates the framing effect on purchase intention in hotel booking websites
and utilizes three moderating variables: review breadth, number of reviews' …

Effectiveness of online consumer product review: the role of experiential information

J Son, D Kim, C Koh - 2021 - aisel.aisnet.org
Product reviews as consumer-generated information have drawn great attention from
researchers and practitioners. A substantial academic effort has been made to comprehend …

Uncovering the Mimicry of Online Review Breadth and Depth and its Subsequent Effect on Consumer Responses

A Pelaez Martinez - 2024 - academicworks.cuny.edu
Abstract Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's
product or service or any consumption experience with their friends, family, and others with …

Uncovering the Mimicry of Online Review Breadth and Depth and Its Subsequent Effect on Consumer Responses

AP Martinez - 2024 - search.proquest.com
Abstract Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's
product or service or any consumption experience with their friends, family, and others with …