Online customer reviews have become a popular source of information that influences the purchasing decisions of many prospective customers. However, the rapidly increasing …
This article presents a usability evaluation and comparison of generative AI applications through the analysis of user reviews from popular digital marketplaces, specifically Apple's …
In the hospitality industry, repeat customers are recognized for their significant contributions, not just because they visit a business again but also because they generate strong word-of …
J Son, G Lee - 2023 - scholarspace.manoa.hawaii.edu
Consisting of textual, multimedia, and numerical information elements, online consumer reviews (OCR) have been considered an essential information source of products for …
Online consumer reviews (OCRs) play a significant role for firms to understand consumer satisfaction. Prior research on OCRs has used sentiment analysis to identify and quantify …
This study investigates the framing effect on purchase intention in hotel booking websites and utilizes three moderating variables: review breadth, number of reviews' …
Product reviews as consumer-generated information have drawn great attention from researchers and practitioners. A substantial academic effort has been made to comprehend …
Abstract Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's product or service or any consumption experience with their friends, family, and others with …
Abstract Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's product or service or any consumption experience with their friends, family, and others with …