Individuals are increasingly using Smart Voice Assistants (SVA) to derive functional,
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …

In the era of the Internet of Things (IoT), emerging artificial intelligence (AI) technologies
provide various artificial autonomy features that allow intelligent personal assistants (IPAs) …

Purpose Artificially intelligent (AI) assistant-enabled smart speaker not only can provide
assistance by navigating the massive amount of product and brand information on the …

Artificial-Intelligence-enabled voice assistants, such as Alexa and Siri, are increasingly
replacing search engines as consumers actively employ the former to accomplish a variety …

Numerous “smart” consumer products are already available on the market, and the diversity
of such smart products is expected to increase considerably in the future. However, use …

Smart home technologies (SHTs) encompass a wide range of products and services that
fulfill users' needs and wants regarding the enhancement of the quality and comfort of their …

Although smart speakers are widely accepted by consumers today, especially in developed
countries such as the United States (US), few marketing-focused empirical studies on smart …

In the realm of smart services, smart personal assistants (SPAs) have become a popular
medium for value co-creation between service providers and users. The market success of …

Recently, many artificial intelligence speakers have been released on the market worldwide.
However, the AI speaker thinks autonomously, which is a characteristic of AI. There seems to …

Smart homes embrace advanced technologies and the connectedness of devices that aim to
increase consumers' life quality. They are based on data integration over shared platforms …