Examining the Determinant of Purchase Intention and Purchase Decision for Green Product: SEM Analysis
I Mutmainah, EH Wahidhani - … of Tourism and …, 2024 - journal.mediadigitalpublikasi.com
A climate change and global warming have an impact on increasing public awareness of
environmental problems. Consumers are becoming more aware that their consumption …
environmental problems. Consumers are becoming more aware that their consumption …
The Interplay of Lean Six Sigma, Industry 4.0, and Dynamic Capabilities: Pathways to Sustainable Competitive Advantage in North African Context
The purpose of this paper is to study the integrated effect of Lean Six Sigma practices,
dynamic capabilities, and Industry 4.0 adoption on sustainable competitive advantage. This …
dynamic capabilities, and Industry 4.0 adoption on sustainable competitive advantage. This …
Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut
I Mutmainah, IA Yulia… - Journal of Management …, 2024 - jmbr.ppm-school.ac.id
A competitive business environment makes brands as an important asset for companies to
compete, so they must A competitive business environment makes brands an important …
compete, so they must A competitive business environment makes brands an important …