Online advertising is a marketing approach that uses numerous online channels to target
potential customers for businesses, brands, and organizations. One of the most serious …

Online advertising has become the backbone of the Internet economy by revolutionizing
business marketing. It provides a simple and efficient way for advertisers to display their …

This new textbook offers a systematic introduction to a wide array of cybercrimes, exploring
their diversity and the range of possible responses to them. Combining coverage of …

With the rapid development of online advertising, click fraud is a serious issue for the
internet market. Click fraud is a dishonest attempt to improve a website's profit or deplete an …

Online advertising, also known as web advertising or Internet marketing, is the means and
process of promoting products and services on the Internet, and it has been one of the …

Advertising income depends on the amount of clicks by users of websites and mobile
applications. However, the emergence of click fraud greatly reduces the real benefits of the …

The present study intends to identify and evaluate the factors affecting the perception and
readiness of young online shoppers regarding digital transactions. Thirty variables were …

This paper presents an analytical system designed to detect click fraud on the Internet. The
algorithm works with the data collected from an advertiser's website to which the Pay-Per …

Click fraud happens in cost per click ad networks where publishers charge advertisers for
each click. Click fraud is posing the huge loss to the mobile advertising industry. The …

Mobile ads are plagued with fraudulent clicks which is a major challenge for the advertising
community. Although popular ad networks use many techniques to detect click fraud, they do …