Purpose AI-based chatbots are revamping employee communication in organizations. This
paper examines the adoption of AI-based employee experience chatbots by employees …

This study aims to develop a measurement scale for the digital sustainability practices in the
organization. Considering that digital sustainability practices vary across industries and …

Purpose This study aims to explore the business models and strategies of digital enterprises
in a developing economy context to understand the nature of their operations, as well as …

Purpose The study aims to present a systematic literature review (SLR) to understand the
current status of research on social media usage among the bottom of the pyramid (BOP) …

This study explores the motivations and consequences of purchasing second-hand (SH)
products by the rural and sub-urban (RSU) base of the pyramid (BOP) consumers using a …

Social media has emerged as an all-inclusive technology with the potential to integrate with
the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from …

The purpose of this study is to elucidate the role of digital innovation in mediating digital
capabilities on business performance. The sampling method used is purposive sampling …

The extant literature highlights that mobile banking offers various benefits for consumers.
However, there is only a limited number of studies that investigate mobile banking adoption …

Myriad studies have been done to investigate consumer behavior in peer-to-peer (P2P)
lending. However, participation intention in P2P lending in the Bottom of Pyramid (BoP) …

This study figured out the factors that influence Micro, Small, and Medium Enterprises
(MSMEs) in Indonesia to adopt a mobile accounting application as a tool to record business …