Recently, the concept of value co-creation has gained popularity as it embraces customer
and operant resources into the entire value-creation process, thereby overcoming the gaps …

Abstract purpose Value co-creation (VCC) recently displayed a significant increase in the
frequency of publications in business studies and social sciences. Our study objects to …

This study aims to bring a renewed focus on Value Co-Creation (VCC) between an
organisation (service provider) and its customers in the business-to-business (B2B) context …

Organizational information technology (IT) needs are served through increasingly complex
configurations of people, technologies, organizations, and shared information. Ideally, an …

Purpose–The purpose of this paper is to conduct empirical investigation of value co-creation
phenomena in IT services outsourcing. This survey based research enabled to identify …

This article explores the motives for service co-creation in business-to-business (B2B)
relationships and provides insight into the management practices for service co-creation. A …

This paper addresses the marketing approaches adopted by Knowledge-Intensive Business
Services (KIBS) companies, whose main production factor and outcome is knowledge …

Abstract Knowledge-intensive business services (KIBS) such as IT development, IT
outsourcing, and research and development (R&D) services have become a key component …

It is often argued that small–medium enterprises (SMEs) do not manage knowledge the
same way as large firms, but may need appropriate approaches to capture and exploit …

Knowledge-intensive business services (KIBS) are a distinct category of business-to-
business services, with unique implications for current understandings of value within the …