AbstractAchieving a sustainable future will require changes in behavior, and recent
analyses have shown the importance of a behavioral perspective in addressing …

Tourism marketing has typically been seen as exploitative and fuelling hedonistic
consumerism. Sustainability marketing can, however, use marketing skills and techniques to …

Environmental communications often contain assertive commands, even though research in
consumer behavior, psycholinguistics, and communications has repeatedly shown that …

This chapter provides an overview of pro-environmental behaviors (PEBs). There is no
catchall definition or way to categorize PEBs; therefore, I propose various definitions and …

Social media permeated almost every aspect of our lives. As it enables consumer
socialization through peer communication, it has the power to influence and encourage …

Messages with a clear focus on personal benefits and social and personal norms could
impact holidaymakers' preferences towards opting for sustainability actions. This argument …

Escalating global demand for wildlife products and consequential illegal wildlife trade has
become one of the major threats to biodiversity conservation. In the recent COVID-19 …

Increasing individual recycling rates is critical to achieving expected recycling targets.
According to the social marketing approach promoting individual recycling behavior requires …

BACKGROUND Among the many challenges cities face in transitioning toward sustainability
is the question of how to involve local residents. Achieving urban sustainability goals will …

Governments around the globe have been trying to find ways to curtail consumption tax
evasion, which can be initiated by either a supplier or a consumer. Yet researchers have …