In retail design, the use of color and light are important design techniques which aim to
attract customers and increase market opportunities. The objectives of this study were to …

The present study constructs and validates a new scale called VISUALSCAPE to measure
visual experience in retailing. Data collected from three rounds of mall-intercept surveys was …

Generational examinations are turning out to be necessary with the characteristics they
exhibit. This research work aimed at establishing the interceding relationship of disposition …

The purpose of this study was two-fold:(1) to integrate Eye Tracking (ET) into a Visual
Merchandising (VM) class and (2) to examine if the use of ET would benefit student learning …

This paper analyses the influence of museum lighting design on the brand image and
human satisfaction inside exhibition halls, taking Birmingham museum and art gallery as the …

Window display of retail shops plays a significant role in attracting customers to visit and
even to purchase products from the store. Therefore, the study aims to examine what kinds …

The paper attempts to discuss the research methodology and research tools pertaining to
physical design at all level. It starts with the definition of scientific research and its underlying …

This article proposes an alternative method of making comparative judgements in
multivariate paired comparisons (PCs) where judgements about change are made directly …

In a department store, customers have the opportunity to reach a wide range of consumer
goods from different product categories within a single store area. Store layouts generally …

本研究探討影響消費者於櫥窗設計中之感性意象, 並歸納櫥窗視覺設計要素, 作為設計實務參考.
研究以專家訪談, KJ 法蒐集意象語彙, 邀請專家設計櫥窗代表性樣本後, 運用田口直交法 …