It was not long ago when technological emergence fundamentally changed the landscape of
global businesses. Following that, business operations started shifting away from traditional …

The study investigated the determinants of adopting E-commerce among maize traders,
focusing on the Savings Grains App. E-commerce implications on marketing effectiveness …

Purpose The study evaluates small marginal farmers'(SMFs) potential behavior, attitude and
trust in the adoption of innovative emerging technologies. Design/methodology/approach …

This study evaluated the impact of four factors on the online shopping behavior of
consumers in the online shopping platform Shopee in the Philippines, namely price, time …

This research seeks to answer the questions of what influences consumers' online shopping
behaviour and whether or not demographic variable (Gender) played a role during the …

The purpose of this study is to analyze factors affecting the purchasing behavior of low-
income Vietnamese on ecommerce platforms. 700 questionnaires were dispersed among …

The goal of this study was to examine the effects of various factors on customers' online
shopping buying behavior. E-commerce has made life easier and more innovative for …

This study intends to investigate how consumers behave when purchasing online from e-
commerce platforms and further investigates the many issues that may restrict this behavior …

The study focused on ascertaining the correlation between the study variables. That is; to
examine the relationship between perceived benefits and behavioral intentions to shop …

This chapter explores the factors that influence the adoption of digital marketing among
Malaysian family businesses Micro, Small, and Medium Enterprise (MSME) owned by …