This paper aims to investigate the relationship between antecedents of trust in online
shopping and purchase intention. Specifically, it examines the relationship between …

Purpose With the rapid development of fresh food e-commerce, sustaining customer loyalty
is becoming critical for fresh food e-tailers (FFE) to be competitive. This study aims to …

This research examines the impact of the misbehavior acts on social media (ie, online other
customer misbehavior) on the online brand community engagement of consumers …

The purpose of this study was to determine the effect of e-service quality on e-loyalty, digital
leadership on e-loyalty, the effect of e-service quality on e-satisfaction and the effect of e …

WeChat has burgeoned into a predominant mobile communication platform that facilitates
instantaneous text and voice-mediated dialogues. Currently, it stands out as a quintessential …

The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in
global markets, strengthening online shopping exchange relationships. Businesses seek …

Continuous innovation in technology conveys the consumers' shopping experience by the
concept of shopping: anytime, anywhere, through mobile devices, tablets, personal laptops …

Purpose Consumers today actively participate in online purchasing experiences. As a result,
it is critical to comprehend the behavioral aspects of novel technology usage, such as …

The importance of e-service and e-satisfaction in the education sector has increased
nowadays due to the COVID 19 pandemic and most of the universities have shifted to …

The development of information technology and mobile device functions have increased the
number of online shopping applications, which has increased the competition to attract …