Influence of attitude on online impulse buying: perspective on marketing communication

FY Dharta, H Prasetyo, Y Dema - Jurnal Studi Komunikasi, 2021 - ejournal.unitomo.ac.id
The purpose of this study is to investigate the impact of government policy, marketing
communication, and website quality on online impulse purchases. The effect of attitude …

Content analysis of kfcku application: hyperreality interface

A Abdi, B Prayogi, M Harfika… - Jurnal Komunikasi …, 2023 - ejournal.unitomo.ac.id
Digital application becomes key role in delivering great services from big franchise such as
Pegadaian, Tix ID, Shopee, Netflix, etc. The digital application on KFCku app had recently …

Chameleons in the city: An institutional analysis of sales agents in Sydney's new apartment market

R Ganguli - 2022 - unsworks.unsw.edu.au
Multi-unit dwelling (MUD) development is complex and involves multiple relationships,
introducing market risks. Following the Global Financial Crisis, a 'boom-bust'MUD market …

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