This study explores the evolution of Marketing 4.0 and empirically examines its impact on
customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous …

The product packaging plays a crucial role in attracting consumers, persuading them to buy
the product, and serving as a vehicle for brand communication. Around 73% of purchasing …

Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …

Purpose: This study evaluates the contribution of symbolic brand elements such as the
destination name, logo, and tagline to forming a destination brand. Theoretical framework …

Purpose–the purpose of the article is to simulate the current version of a university's brand
using the Customer-Based Brand Equity (CBBE) model. Research methodology–the …

Роботу присвячено дослідженню особливостей дизайн-проєктування основних
компонентів айдентики бренду. Проаналізовано поняття" бренд", його фундаментальні …

Using a measurement model of brand name and consumer preferences, this study aims to
investigate the effects of brand name on consumer preferences in Turkmenistan. This study …

In order to be successful in today's competitive environment, brands must have well-
established identities. Therefore, during the branding process it is necessary to attribute …

The paper studied the concept of" brand identity" as a planned brand image that defines the
direction for all marketing activities of a company. The authors developed an algorithm for …

Although brand personality as a research construct has been gaining immense
consideration since the inception of the new millennium, the nature of research conducted …