The global market is an increasingly competitive and dynamic business environment.
Technological developments, globalisation, and internet access have changed consumer …

The hospitality industry stands at the cusp of a revolutionary transformation spurred by the
advent of Artificial Intelligence (AI). This paper explores the challenges and opportunities …

This study investigates the impact of Artificial Intelligence (AI) competency and design
thinking skills on the innovative capacities of new-age entrepreneurs in Thailand, based on …

Purpose This paper aims to highlight the effect of mobile commerce (m-commerce) ubiquity
on usage behavior as well as the mediator mechanism of brand trust between ubiquity and …

An exponential growth in the usage of the internet and e-commerce has led to the creation of
many e-commerce retail malls. In addition to promotional schemes and prices, these e …

Purpose Gripped by the COVID-19 pandemic, the airline industry has faced many
restrictions. Based on the determining factor of repurchase intention, this research paper …

Purpose Drawing from stakeholder (ST) and social exchange theory (SET), the purpose of
this study is to examine the relationship between customer perceived ethicality (CPE) …

To stay relevant with the ever-changing customers, companies have to create value by
perpetually evolving the relationship between their brand and customers. The enduring …

Purpose This study aims to empirically examine the factors that affect mobile loyalty (m-
loyalty) and its influence on customer reuse intention towards mobile instant messaging …

(1) Background: Consumer switching behavior was one of the expected outcomes of the
ongoing competitive reform in the European electricity industry. The aim of this study is to …