Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and
overlapping constructs beleaguer the pertinent literature, preventing research in the field …

Sustainable consumption is a problem of growing importance and complexity. There is
hardly another issue that combines the triviality of everyday human behavior and the …

This article provides a foundation for future marketing research on sustainable consumption
through the application of three prominent theoretical perspectives of consumer behavior …

Recent consumer research has examined contexts where market-based exchange, gift-
giving, sharing, and other modes of exchange occur simultaneously and obey several …

We examine alternative consumption including collaborative consumption, sharing, and
unconsumption (ie, postconsumption activities such as upcycling, reuse, recycling, etc.) at …

In marketing and consumer research, consumers have been increasingly theorized as
producers. However, these theorizations do not take all facets of consumers' productive role …

While the literature on anti‐consumption is rich and growing, there is still a lack of
understanding among consumer researchers regarding why consumers choose to avoid …

Although firms are faced by a large number of market introduction failures, research into a
major driver of these failures, customer resistance to innovation, is surprisingly scarce. While …

Consumer vulnerability is a sometimes misunderstood or misused concept that is equated
erroneously with demographic characteristics, stigmatization, consumer protection, unmet …

Adoption literature has been dominated by a novelty‐seeking paradigm, whereas resistance
to innovation has received considerably less attention as a means to explain and predict …