Elucidating determinants of customer satisfaction with live-stream shopping: An extension of the information systems success model

Y Ma - Telematics and Informatics, 2021 - Elsevier
Live-stream shopping has witnessed a leap in development since the coronavirus disease
2019 outbreak. However, research exploring the determinants of live-stream customer …

Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship …

I Bansal, A Thakur - Services Marketing Quarterly, 2024 - Taylor & Francis
Online customer experience is now a crucial business component. The present study
examines the association between Online Customer Experience (OCE), Customer Brand …

Driving Customer Satisfaction and Stimulating Repurchase Intention: Insights from Palestinian Digital Retailers

B Asfour, M Batra, A Murrar… - The Retail and …, 2024 - retailandmarketingreview.co.za
Recently, driven by the spread of advanced digital platforms and social media, many
traditional brick-and-mortar retailers have ventured into the online marketplace to expand …