Long-term customer relationships develop over repeated interactions, underscoring the
importance of frontline employees (FLEs) engaging in ethical behaviors. Therefore …

You learn to develop long-term, customer-oriented marketing strategy and successful
marketing plans with this edition's systematic, reader-friendly approach. The latest examples …

Despite the growing concern of researchers in the field of business ethics, cases of unethical
practices have continue to manifest in corporate organisations. Corporate leaders engage in …

A positive model of consumers' trust of salesperson and manufacturer is developed which
provides suggestions for improving relationships and increasing buyer–seller trust. The …

This study investigates the relationship of perceived ethical climate to individual commitment
to quality, organizational commitment, and performance among business-to-business …

Ethics training has undergone dramatic changes in the past decade. Global business growth
and increased technological change have played a role in the increasing sophistication and …

While global economic conditions create incentives for new market entry and expansion
strategies, the environmental factors affecting these strategies must be fully considered. For …

Each generation both influences ensuing generations and is influenced by preceding
generations. As the most consumption-oriented and ethnically-diverse generation in history …

Ethics training—an important means to foster ethical decision-making in organisations—is
carried out formally as well as informally. There are mixed findings as regards the …

 Maintaining solid corporate ethics goes beyond just being a 'feel good'story or a good
public relations angle. Organizations that demonstrate strong ethical commitments can gain …