This study explores the AIDA model (attention, interest, desire, action) for social media
promotion and community engagement for small cultural organizations. The internal …

Biometrics advertising research describes various measures of consumers' physiological
responses to advertising messages that often use computational methods to make …

The information revolution represents an essential feature of the era that the world is
currently living in. Social Networking is one of the important elements of this revolution …

The rapid development of information communication technologies (ICT) has expanded the
possibilities for marketing communication. In order to increase business competitiveness …

High demand of tourism services in Indonesia has increased the number of travel agency
businesses. However, conventional travel agencies must face difficulties by competing with …

Purpose–the purpose of the article is to study the effect of digitization development
indicators on per-capita GDP growth. Research methodology–the basic research method is …

Social network sites (hereinafter, SNSs) have become extremely popular, playing an
important role in consumers' every day lives. Empowered by SNSs, the customer becomes …

With many outdated hotels in urgent need of refurbishment in China, chain hotel groups are
under mounting pressure to expand their market share by strengthening advertising …

Meme theory, 186–187, 195 Meritocracy, 100–101, 103–104 institutionalisation of, 105
Metamorphosis, 158 Methylmercury, 30 Mi'kmaw culture and stories, 92 Microhistory …

The development and changes of information and communication technologies (ICT) which
caused individuals and companies' behavior change are major issues in nowadays …