In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

Although big data, big data analytics (BDA) and business intelligence have attracted
growing attention of both academics and practitioners, a lack of clarity persists about how …

Business failure prediction (BFP) is an important instrument in assessing the risk of
corporate failure. While a large body of research has focused on BFP, recent research in …

The objective of this study is to examine and predict website marketing activities of US
hotels. An online survey is conducted to collect data from members of three major hotel …

The connection between tourism and nature justifies the environmental concerns from
tourism agents, namely global hotel chains. This paper explores the differences between …

Understanding the online behavior and intent of online visitors is the subject of a long line of
research. mechanisms to understand the purchase intent of visitors, to increase the number …

To remain competitive, companies must decide on new, desirable products. This can be
achieved by integrating insights how customers use a product into the process of deciding …

In a regular retail shop the behavior of customers may yield a lot to the shop assistant.
However, when it comes to online shopping it is not possible to see and analyze customer …

Circular economy offers face significant difficulties when competing with traditional offers in
the market. A particular challenge is the lack of consumer interest and adoption, which …

An unrecognized significance of the web acts as a driving force for the massive and rapid
growth of websites in each domain of social life. For making a successful website, it is …