The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

A Asnawati, M Nadir, W Wardhani… - International Journal of …, 2022 - m.growingscience.com
Purchasing decisions on the Traveloka application has experienced a significant decline
since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel …

Mystery shopping considering lifestyle heterogeneity

H Takahashi, S Kawasaki… - … Journal of Services …, 2024 - inderscienceonline.com
A mystery shopping company accumulates numerous subjective evaluations of services by
mystery shoppers in various industries. Mystery shopping companies can develop more …

[PDF][PDF] Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness

MA Shafiqa, S Mehmoodb, MS Khanc - 2024 - researchgate.net
Exploring the Connection between Social Media Marketing Activities and Purchase
Decisions, Focusing on Electronic Word of Mouth Page 1 217 Exploring the Connection …

[PDF][PDF] TRAVEL VLOGGERS'INFORMATION QUALITY AND CREDIBILITY ON BANGLADESHI'S DESTINATION CHOICE WITH PERCEIVED INFORMATION AND …

IMD TARIQUL - 2023 - psasir.upm.edu.my
i TRAVEL VLOGGERS’ INFORMATION QUALITY AND CREDIBILITY ON BANGLADESHI’S
DESTINATION CHOICE WITH PERCEIVED INFORMATION AND IN Page 1 © COPYRIGHT …

Implications on Social Media Influencer Tasya Farasya and Electronic Word of Mouth for Purchase Decision of Somethinc and Skintific

AD Ningtyas, AM Hidayat, MS SE - International Research Journal of Economics … - irjems.org
The purpose of this study was to determine the influence between social media influencer
Tasya Farasya and electronic word of mouth on purchasing decisions for Somethinc and …

[PDF][PDF] AN ANALYSIS OF SOCIAL MEDIA MARKETING ON CONSUMER BRAND ENGAGEMENT AND REPURCHASE INTENTION

MA Shafiq, HMA Arshad - researchgate.net
The objectives of this paper were to check the influence of social media marketing in
developing consumer brand engagement and repurchase intention. A quantitative study …