Purpose The academic background of tourism marketing dates back to the 1960s. There
had been a slight increase in its capacity until the early 1990s. However, since then, it has …

Despite numerous studies that adopt text analysis in tourism and hospitality published in the
past decade, a comprehensive review of this topic is still lacking. This study endeavors to …

This article examines how internet memes, a distinctive type of user-generated content, have
served as a vehicle for the co-destruction of the Airbnb brand. For this purpose, we discuss …

This article examines the relationships between consumer-generated content, travel
motivation, desire to visit a destination, destination visit intention, and willingness to pay …

Unlike traditional hotels that explicitly specify their geographical locations, hosts on peer-to-
peer accommodation platforms can partially conceal their properties' location information …

This study aims to explore the interaction effect of time metaphors and destination-related
user-generated content (UGC) appeal on visit intention based on construal-level theory. The …

Purpose This study investigates consumer perspectives on cultural appropriation in the
fashion industry by analysing user-generated content on Douyin. Design/methodology …

Online review reading is almost ritualistic before making any purchases. Building on social
cognition theory, uses and gratification theory, and stimulus organism response theory, this …

The sharing economy relating to e-hospitality is threatened globally with sanctions and
closure owing to incessant noise and partying complaints, as well as complaints relating to …

In peer-to-peer (P2P) accommodation, consumers face high levels of consumption
uncertainty from both P2P sites and hosts. Our study applies principal–agent theory to …