The purpose of this study was to identify factors affecting consumers' intention to visit food
trucks from both utilitarian and hedonic points of view and to identify the service attributes …

Socially responsible consumption benefits the environment, the consumer, and the
producer. In Mexico, smallholder farmers are vulnerable, and the consumption of organic …

Purpose This purpose of this paper is to extend the model of goal-directed behaviour by
including the potential benefits of webrooming and descriptive norms to scrutinise the …

Food businesses, such as food trucks (FTs) and family producers have grown rapidly and
become popular with people in Saudi Arabia. As foodborne diseases are still a public health …

Purpose The purpose of this paper is to examine millennial customer perceptions of food
trucks and to identify factors that can foster their behavioral intentions pertaining to food …

Gourmet food trucks (GFTs) have emerged as a new and unique restaurant segment with
attributes of service similar to quick service restaurants and attributes of food quality similar …

Purpose In recent times, the market for food trucks has been growing due to customers
seeking convenient food options. However, not many studies have been carried out to …

Purpose With over-the-top (OTT) streaming services rapidly transforming the media industry
and saturating the market, the authors' study seeks to enrich the goal-directed behaviour …

Companies have begun to tap into the resources of their customers to co-create unique and
personalized experiences. This study aimed to investigate the influences of openness to …

Purpose: The demand for halal foods among non-Muslim customers is increasing in non-
Muslim countries. This study investigates South Korean non-Muslim customers' halal food …