Many women think that the use of masks, can cause the lipstick used to always stick to the
mask and leave a mark so that the lipstick they wear can't last long and reduce their makeup …

Perkembangan teknologi mendorong UMKM untuk memasarkan produknya secara online
melalui e-commerce. Adanya penambahan jumlah penjual di e-commerce mendorong …

The purpose of this study was to determine how to improve purchasing decisions that are
influenced by green marketing and eWom mediated by consumer satisfaction with The Body …

Market competition in the field of beauty products is getting tougher, causing many
manufacturers to issue strategic marketing steps to introduce their products to the public …

The topic of how companies interact with the environment is currently quite intriguing.
Research aim to examine the impact of environmental performance, company size …

Electronic word of mouth dan efektivitas iklan adalah variabel yang dapat mempengaruhi
keputusan pembelian para konsumen. Penelitian ini bertujuan untuk meneliti konsep …

Upaya promosi harus dilakukan dengan menggunakan social media sebagai alat
pemasaran seiring kemajuan teknologi yang semakin canggih. Dengan adanya promosi …

The purpose of this research is to determine the role of brand trust as a mediating variable in
the influence of electronic word of mouth variables and brand image variables on …

This research aims to examine the effect of lifestyle, electronic word of mouth, cashless
society, and behavior on the use of QRIS information technology, based on Theory of …

Jurnal Lentera Politeknik LP3I Jakarta ini merupakan jurnal ilmiah dan pengabdian berkala
yang ditujukan untuk mempublikasikan karya ilmiah hasil penelitian dan pengabdian …