Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered
Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …

This study using structural equation modelling (SEM) investigates the relationship between
the dimensions of customer perceived value, customer satisfaction, and customer loyalty in …

Live e-commerce shopping has attracted widespread attention in the global market, and
China is the markets with the most active users. Despite the exponential growth of live e …

Purpose In today's competitive business environment the success of an organisation
depends on its ability to create brand trust and loyalty in the customers. Therefore, the …

Although existing research suggests that personality plays an important role in explaining
compulsive buying behavior, there is still potential space to diagnose the theoretical …

Gamification is increasingly applied as a design strategy when improving various behavioral
outcomes in the online retailing domain. Understanding the attributes of gamification …

E-commerce has brought new opportunities to expand sales channels for fresh products.
However, China's fresh food e-commerce platforms currently have a low repurchase rate …

Purpose The purpose of this paper is to examine the effects of perceived benefits, ie
utilitarian value, hedonic value and social value, as well as perceived risk, on purchase …

The sophistication of technology information has led to a series of innovative activities in the
economy, particularly in buying and selling products and services both conventionally and …

Underpinned by the Bagozzi and Dholakia (1999) goal setting and striving framework this
research firstly develops a negative online customer experience model after which …