Citra Merek: Peran Mediasi Pada Keputusan Pembelian Produk Wardah Kosmestik
NY Siyamah, D Lusianti, RH Karatri - Surplus: Jurnal Ekonomi dan Bisnis, 2023 - yptb.org
Produk Wardah merupakan kosmetik yang terkenal dengan ciri khas pada logo halalnya.
Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth dan brand awareness …
Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth dan brand awareness …
Dampak Kesesuaian Diri Dan Interaktiviras Virtual Pada Ekuitas Merek Selebriti Online Dan Niat Beli Penggemar. Studi Kasus: Bts X Tokopedia
LAYUV RIVALDA - 2022 - dspace.uii.ac.id
“Penelitian ini bertujuan untuk menentukan pengaruh kesesuaian diri, interaktivitas virtual
pada ekuitas merek dan minat beli. Metode yang digunakan dalam penelitian ini …
pada ekuitas merek dan minat beli. Metode yang digunakan dalam penelitian ini …
Impact of Social Media Marketing on Gen Z's Cosmetic Brand Awareness
In this era of rapid technological advancement, the number of consumers browsing online
information steadily increases. Social media platforms have emerged as a vital channel for …
information steadily increases. Social media platforms have emerged as a vital channel for …
Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender
The aim of this research is to assess the existence or absence of differences in brand
perceptions of users of an esports mobile app according to gender. In addition, it intends to …
perceptions of users of an esports mobile app according to gender. In addition, it intends to …
Does social media marketing affect brand awareness? A study of cosmetic products among gen Z in Kuala Lumpur
ZW Lim, YC Yong - 2023 - eprints.utar.edu.my
In this era of rapid technological advancement, the number of consumers browsing online
information is steadily increasing. Social media platforms have emerged as a vital channel …
information is steadily increasing. Social media platforms have emerged as a vital channel …