This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations:
IoT as liquification and density of information of resources; IoT as digital materiality; IoT as …

Purpose The purpose of this paper is to present a systematic review of the available
literature on value co-creation (VCC) and provide insightful future directions for research in …

Collaborative consumption (CC) is an increasingly prevalent form of exchange. CC occurs
within a triangle of actors: a platform provider (eg, Uber), a peer service provider (eg, an …

The surge in academic and practical interest in the topic of value co-creation (VCC)
highlights an equivocal understanding of its conceptual boundaries and empirical …

This study aims to explore specific customer-to-customer (C2C) co-creation practices and
related value outcomes in tourism. The importance of C2C co-creation is first discussed in …

Purpose–The purpose of this paper is to extend conceptually the context of service beyond
service encounters and servicescapes by applying a service-ecosystem approach to context …

To strengthen the theoretical foundations of international marketing (IM), the authors
propose a framework for conceptualizing the complexity of the context that frames …

Service-dominant logic (SDL) emerged over a decade ago as a potential framework and
paradigmatic lens for rethinking the role of service in exchange and value creation. The …

The pursuit of upward social transformation through service design and practice demands
rigorous thinking about what this kind of change looks like and how it comes about. To …

Brand experience is one of the most promising concepts to emerge in consumer research
over the last decade. However, unlike other brand-related concepts, it has often been …