As an integral part of the emerging sharing economy, ridesourcing refers to transportation
services that connect community drivers with passengers via mobile devices and …

Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …

5 cell phone, with 77 percent of them smartphones. All of these connections potentially link
people to one another through a variety of social media sites and other interaction platforms …

An illuminating investigation into a class of enterprising women aspiring to" make it" in the
social media economy but often finding only unpaid work Profound transformations in our …

Purpose Digitalization denotes an on-going transformation of great importance for the retail
sector. The purpose of this paper is to analyse the phenomenon of the digitalization of …

Students have begun to show interest in adopting active and participatory roles that allow
them to interact and work collaboratively with educators. One important aspect of students as …

The surge in academic and practical interest in the topic of value co-creation (VCC)
highlights an equivocal understanding of its conceptual boundaries and empirical …

The Internet has opened up a new era in sharing. There has also been an explosion of
studies and writings about sharing via the Internet. This includes a series of books, articles …

The concept of brand community has been used to understand how consumers create value
around brands online. Recently consumer researchers have begun to debate the relevance …

The creation of identity, in terms of both consumer identity and brand identity, is a core topic
in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part …