Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli
C Rumpf, F Boronczyk, C Breuer - Journal of Business Research, 2020 - Elsevier
The purpose of the present study is to build and test a simulation model for the prediction of
gaze hits in the context of dynamic marketing stimuli. Forecasting the attentional effect of …
gaze hits in the context of dynamic marketing stimuli. Forecasting the attentional effect of …
Color effects in print advertising:: a research update (1985-2012)
GG Panigyrakis, AG Kyrousi - Corporate Communications: An …, 2015 - dialnet.unirioja.es
Purpose-The purpose of this paper is to review the literature published since 1985 regarding
color effects in advertising and at setting an agenda for future research …
color effects in advertising and at setting an agenda for future research …
NEURAL networks and consumer behavior: NEURAL models, logistic regression, and the behavioral perspective model
This paper investigates the ability of connectionist models to explain consumer behavior,
focusing on the feedforward neural network model, and explores the possibility of expanding …
focusing on the feedforward neural network model, and explores the possibility of expanding …
How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers' attention and attitude
Online advertisements compete for consumer attention. This research investigates the
effects of unexpected features in advertising such as motion and abrupt onset. The authors …
effects of unexpected features in advertising such as motion and abrupt onset. The authors …
Modeling toothpaste brand choice: an empirical comparison of artificial neural networks and multinomial probit model
The purpose of this study is to compare the performances of Artificial Neural Networks (ANN)
and Multinomial Probit (MNP) approaches in modeling the choice decision within fast …
and Multinomial Probit (MNP) approaches in modeling the choice decision within fast …
廣告[色] 計: 廣告中產品色彩多樣性訴求之效果及產品類型的干擾.
周軒逸， 趙翊雯 - Journal of Business Administration (1025 …, 2020 - search.ebscohost.com
摘要近年來, 許多知名品牌皆出現針對同款產品推出多種色款的行為, 產品色彩多樣性逐漸成為
市場趨勢, 但在廣告中有時僅呈現單一色款產品, 有時則一次呈現所有色款的產品 …
市場趨勢, 但在廣告中有時僅呈現單一色款產品, 有時則一次呈現所有色款的產品 …
Identificación de descriptores para el diseño de carteles publicitarios a partir del impacto en atención y emoción en un contexto de emprendimiento universitario
C Pedro Garabito - 2021 - docta.ucm.es
La presente tesis doctoral aborda una investigación en la que se aúnan dos temáticas
importantes muy concretas: el emprendimiento y la comunicación publicitaria. Y en este …
importantes muy concretas: el emprendimiento y la comunicación publicitaria. Y en este …
Color Tricks in Advertising: The Effects of Color-Diversity Appeal of Products in Ads and the Moderating Role of Product Types
HY Chou, YW Tzau - Journal of Business Administration, 2020 - search.proquest.com
Many companies have produced different-color versions of the same product, thereby
pursuing the color diversity of the products. However, in their ads, they might choose to …
pursuing the color diversity of the products. However, in their ads, they might choose to …
Connectionist Modelling of Consumer Choice
The aim of this chapter is to propose connectionist models as explanations for consumer
behaviour—focusing on the feedforward artificial neural-network model—and to explore a …
behaviour—focusing on the feedforward artificial neural-network model—and to explore a …