Purpose This study aims to explore the extent to which internal marketing influences
employees' perceived ability to deliver service quality in the Islamic banking industry in …

This study explores how internal marketing influences employees' perceived ability to
deliver service quality in the conventional banking industry in Oman. The influence of …

This book explains various key concepts of internal marketing and its relation to human
resource management, commitment, service quality, market orientation, etc. Various human …

Bu araştırmanın amacı, havayolu işletmelerinde içsel pazarlama faaliyetlerinin kabin
memurlarının iş doyumu ve örgütsel bağlılıklarını nasıl etkilediğini belirlemektir. Araştırma …

Internal marketing is one way to make employees and organizations different from others. In
order to differentiate themselves from other actors in the financial sector, financial …

Internal marketing (IM) has become essential in service industries since employees are
considered critical to excel in customer service due to fierce competition. Previous studies …

This study examined internal marketing practices and customer loyalty of healthcare firms in
South-South, Nigeria. The study adopted an explanatory research design and collected data …

İçsel pazarlama uygulamaları özellikle hizmet sektöründeki iş görenler için önem arz
etmektedir. Bu uygulamaların öneminin algılanması ve sağlanması sonucunda çalışanların …

The main theme of this study is to examine the indirect effect of internal marketing on job
satisfaction in association with job rewards of employees working in commercial banks of …

This work examined the effect of internal marketing on employee job satisfaction in selected
commercial banks in South East Nigeria. Relevant conceptual, theoretical and empirical …