This study analyzed the impact of various aspects of social media marketing (beneficial
promotions, relevant content, popular content, and presence on multiple platforms) on brand …

The intent of this research is to scrutinise the impact of digital marketing strategies applied
by marketers in the automotive industry in Malaysia in aiding consumers to make purchase …

The hospitality industry has been impacted by the Covid-19 Pandemic and is still ravaging
several nations. Therefore, changing the normality of business operations and activities …

Gender equality in education has been an issue of interest in developing strategies for This
research focuses on customer satisfaction with Malaysia's online food delivery (OFD) …

This study focuses on the influence of eco-friendly factors that impacts consumer purchasing
intention in Klang Valley. The population of Klang Valley is 8 million, ranked as the region in …

The aim of this research is to find out how customer satisfaction mediation impacts service
quality and marketing relationships on customer loyalty at BMT Maslahah Wagir Branch …

This research investigates the influence of social media platforms on the buying behaviour
of postgraduate students in the Klang Valley, Malaysia. More specifically, the investigation …

The rapid growth of mobile shopping and the increasing use of smartphones and tablets for
e-commerce transactions make understanding consumer acceptance crucial for businesses …

Tesis ini saya persembahkan untuk kedua orang tua saya saya yakni Bapak Nurdin dan Ibu
Rofiqoh yang telah membesarkan, merawat, membimbing, memotivasi dan selalu …

In the modern era, the concept of relationship marketing serves as a critical component of
the company's strategic performance. With the present-day complex and dynamic …