[HTML][HTML] Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy
This study investigates how the psychological distance associated with innovation newness
interacts with the construal level of advertisement (ad) appeal to influence consumer product …
interacts with the construal level of advertisement (ad) appeal to influence consumer product …
It is a match! The effect of regulatory fit on new products recommendations
Online retailers often recommend new products to consumers. The present study examined
the influence of regulatory fit on consumers' click‐through intentions of new products …
the influence of regulatory fit on consumers' click‐through intentions of new products …
Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type
A Simonetti, H Dini, LE Bruni… - BRQ Business Research …, 2024 - journals.sagepub.com
Narrative advertising enhances advertisement (ad) and brand evaluations from consumers.
However, how the narrativity level of the ad impacts these evaluations is less clear. This …
However, how the narrativity level of the ad impacts these evaluations is less clear. This …