Market expansion and competitive positioning are paramount in the dynamic landscape of
satellite telecommunications. This review explores the role of analytics-driven strategies in …

The present study examines the determinants that impact customers' choices to buy
environmentally friendly products, addressing a significant gap in current scholarly research …

Anti-cold drugs prove effective in alleviating cold symptoms and minimizing complications. In
recent years, there has been a growing tendency among the public to purchase these drugs …

The rapid advancement of industrialization has led to a growing concern about resource
shortages and environmental pollution. Sustainable manufacturing practices, particularly in …

This study explores the effect of perceived risk PR and perceived affective and cognitive
trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

This examination aims to explore the impact of various aspects of entrepreneurial passion
(EP) on SMEs retailers' performance through exploration (EXP) and exploitation (EXT) under …

This study delves into the interrelationship between corporate social responsibility (CSR)
and green finance, investigating their collective impact on corporate performance through a …

Social media platforms viewed as an integrated resources in marketing capabilities, yet
there is a significant shortage and fragmentation of research articulating the dimensions of …

This paper reviews the literature on agility and its relationship with organisational
performance using a sample of 249 recent empirical studies from 1998 to February 2024 …