Envy is an ancient theme of interest and various academic disciplines researched the topic
in the last decades. With the advance of technologies and the popularity of social networking …

The proliferation of social media platforms has provided researchers with ample
opportunities to explore the implications of these platforms' positive and negative use …

The increasing difficulty in managing one's online personal data leads to individuals feeling
a loss of control. Additionally, repeated consumer data breaches have given people a sense …

Consumers increasingly rely on social media to obtain product information. The vlog, a new
kind of social medium, has been adopted by sellers to connect with consumers. Through this …

This research work has two objectives. On the one hand, to analyze the influence that
Perceived Usefulness of Programmatic Advertising (PA) has on the user's Concern about …

Integrating green approaches and digital marketing strategies for Information and
Communication Technologies (ICTs), which reduce environmental risks to desired levels by …

This study aimed to identify a new framework for consumer perceived value (CPV) and
evaluate the dynamics of relative importance of different dimensions of CPV in the context of …

Technology has the ability to foster social engagement, but a sizable divide exists between
older and younger adults in the use of social communication technologies. The goal of the …

Although social commerce is an important trend in practice, relatively few research studies
have explored the impact of social commerce innovations launched within social networking …

Purpose The research purpose is to investigate the mediating and moderating relationships
between smartphone addiction and well-being (ie health-related quality of life) …