Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

M Vesal, V Siahtiri, A O'Cass - Industrial Marketing Management, 2021 - Elsevier
Resource depletion and environmental pollution concerns are forcing manufacturers to pay
greater attention to environmental sustainability. This is especially so for business-to …

Creative process engagement and new product performance: The role of new product development speed and leadership encouragement of creativity

C Cheng, M Yang - Journal of business research, 2019 - Elsevier
The purpose of this paper is to investigate the processes underlying the relationship
between creativity processes and new product performance. Drawing on the literature of …

Accessing host country national talent in emerging economies: A resource perspective review and future research agenda

E Farndale, M Beamond, I Corbett-Etchevers… - Journal of World …, 2022 - Elsevier
Through an integrative literature review, we explore the resource-related factors affecting
foreign-owned MNE subsidiaries gaining access to host country national (HCN) talent. We …

The relationships among intellectual capital, social capital, and performance-The moderating role of business ties and environmental uncertainty

CH Liu - Tourism Management, 2017 - Elsevier
Taiwan is geographically rather homogenous, but it has undergone different historical
developments that have led to a diverse cultural landscape, and it attracts international …

[HTML][HTML] Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis

F Ashiru, E Adegbite, F Nakpodia, N Koporcic - Industrial Marketing …, 2022 - Elsevier
During the COVID-19 crisis, small and medium-sized enterprises (SMEs) in developing
markets, marred by significant institutional voids, grappled with a perennial lack of …

Market orientation and hotel performance: investigating the role of high-order marketing capabilities

I Alnawas, J Hemsley-Brown - International Journal of Contemporary …, 2019 - emerald.com
Purpose Using the resource-based view (RBV), the purpose of this paper is to examine the
potential mediation effect of customer relationship management capability, branding …

Open innovation pathway to firm performance: the role of dynamic marketing capability in Malaysian entrepreneurial firms

MI Mostafiz, FU Ahmed, P Hughes - International Journal of …, 2022 - emerald.com
Purpose This study investigates how firms build strong dynamic marketing capability (DMC)
from open innovation (OI) to enhance the performance of entrepreneurial firms. Moreover …

Effects of relational ties paradox on financial and non-financial consequences of servitization: Roles of organizational flexibility and improvisation

V Yeniaras, A Di Benedetto, M Dayan - Industrial Marketing Management, 2021 - Elsevier
Drawing from relational governance and dynamic capabilities literature streams, we develop
a conceptual model in which business and political ties are antecedents of organizational …

The impact of market orientation on new product performance through product launch quality: A resource-based view

F Fakhreddin, P Foroudi - Cogent Business & Management, 2022 - Taylor & Francis
Grounded on the resource-based view, this study aims to examine the mediating role of
product launch quality as a deployment mechanism in the association between market …

The influence of institutional conditions on firms' process innovation–evidence from firms based on a multi-country analysis

S Durst, M Leyer - The Bottom Line, 2022 - emerald.com
Purpose Our understanding of the influence of institutional conditions on process innovation
is still limited, despite managers' need to know which factors should be considered in …