Why the Experiential View Is Vital To Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing
JL Herrmann, JB Ford - Journal of …, 2023 - journalofadvertisingresearch.com
Advertising and, more generally, marketing communications, along with consumer
behaviors, have changed in important ways. Whereas, traditionally, brands and companies …
behaviors, have changed in important ways. Whereas, traditionally, brands and companies …
Measuring Audience Reach Of Outdoor Advertisements: Using Bluetooth Technology To Validate Measurement
B Page, Z Anesbury… - Journal of …, 2018 - journalofadvertisingresearch.com
Outdoor advertising is criticized for its lack of verified reach, and the few existing
measurement techniques have not been validated. The use of Bluetooth logging has been …
measurement techniques have not been validated. The use of Bluetooth logging has been …